Data protection
We are delighted by your interest in our company. Data protection is of paramount importance to the management of the following publisher of this website: Kisseberth CO GmbH. Use of the Kisseberth CO GmbH website is generally possible without providing any personal data. However, if a data subject wishes to use special services offered by our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the data subject's consent.
The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Kisseberth CO GmbH. This privacy policy aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects about their rights.
Kisseberth CO GmbH, as the data controller, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, internet-based data transmissions can always have security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, such as by telephone.
I. Definitions
The data protection declaration of Kisseberth CO GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration is intended to be easily readable and understandable for both the general public and our customers and business partners. To ensure this, we would like to explain the terminology used beforehand.
In this privacy policy, we use, among other things, the following terms:
1) Personal Data
Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
2) Data Subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
3) Processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
4) Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of limiting its future processing.
5) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
6) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
7) Controller
The controller is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law.
8) Processor
A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
9) Recipient
A recipient is a natural or legal person, public authority, agency, or other body to whom personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
10) Third party
A third party is a natural or legal person, public authority, agency, or other body other than the data subject, the controller, the processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
11) Consent
Consent means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
II. Name and Address of the Data Controller
The data controller within the meaning of the General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:
Publisher: Kisseberth Co GmbH Address: Heilbronner Straße 54 74172 Neckarsulm, Germany Tel.: +49 7132 38 38 032 Email: info@kisseberth.com Website: www.kisseberth.com
III. Cookies
The Kisseberth Co GmbH website uses cookies. Cookies are text files that are stored on a computer system via an internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to recognize the specific web browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other web browsers that contain different cookies. A specific web browser can be recognized and identified via the unique cookie ID.
By using cookies, Kisseberth CO GmbH can provide users of this website with more user-friendly services that would not be possible without setting cookies.
Cookies allow us to optimize the information and offers on our website for the user. As mentioned, cookies enable us to recognize returning users. The purpose of this recognition is to make it easier for users to navigate our website. For example, a user of a website that uses cookies does not have to re-enter their login details every time they visit the site, because this is handled by the website and the cookie stored on the user's computer system. Another example is the shopping cart cookie in an online store. The online store uses a cookie to remember the items a customer has placed in their virtual shopping cart.
We also use cookies on our website that allow us to analyze users' browsing behavior.
The following data can be transmitted in this way:
Frequency of page views
Search terms entered
Use of website functions
The user data collected in this way is pseudonymized through technical measures. Therefore, it is no longer possible to associate the data with the user accessing the website. The data is not stored together with other personal data of the users.
When you visit our website, you will be informed about the use of cookies for analytical purposes and asked to consent to the processing of the personal data used in this context. You will also be referred to this privacy policy.
The legal basis for processing personal data using cookies for analytical purposes is, if you have given your consent, Article 6(1)(a) of the GDPR.
You can prevent our website from setting cookies at any time by adjusting your browser settings and thus permanently object to the use of cookies. Furthermore, you can delete cookies that have already been set at any time using your browser or other software programs. This is possible in all common browsers. If you disable cookies in your browser, you may not be able to use all the features of our website.
IV. Collection of General Data and Information
The Kisseberth CO GmbH website collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server's log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reached our website (known as the referrer), (4) the sub-pages accessed on our website by an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information that serves to prevent attacks on our IT systems.
When using this general data and information, Kisseberth CO GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term functionality of our IT systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. Kisseberth CO GmbH therefore uses this anonymously collected data and information for statistical analysis and also with the aim of increasing data protection and data security within our company, in order to ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.
In addition, the following personal data is also collected, provided the explicit permission of the users concerned has been obtained and in compliance with applicable data protection regulations:
sers' first and last names
Users' IP addresses
City/Town information (postal code, etc.)
Additional data you enter in a contact form
The processing of personal data is based on our legitimate interest in fulfilling our contractual obligations and optimizing our online services.
You can also visit this website without providing any personal information. However, to improve our online services, we store your access data to this website (without personal reference). This access data includes, for example, the file you requested or the name of your internet provider. Due to the anonymization of the data, it is not possible to draw any conclusions about your identity.
V. SSL Encryption
To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g., SSL) via HTTPS.
VI. Contact Options via the Website
Due to legal requirements, the Kisseberth CO GmbH website contains information that enables quick electronic contact with our company and direct communication with us, including a general email address. If a data subject contacts the data controller by email or via a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted voluntarily by a data subject to the data controller will be stored for the purpose of processing the inquiry or contacting the data subject. This personal data will not be disclosed to third parties.
VII. Routine Erasure and Blocking of Personal Data
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as provided for by the European legislator or other legislators in laws or regulations to which the controller is subject.
If the purpose of storage ceases to apply, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data shall be routinely blocked or erased in accordance with legal requirements.
VIII. Rights of the Data Subject
1) Right to Confirmation
Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact an employee of the controller.
2) Right of access
Every data subject has the right, granted by the European legislator, to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:
• the purposes of the processing
• the categories of personal data concerned
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
• The right to lodge a complaint with a supervisory authority
• Where personal data are not collected from the data subject: All available information as to their source
• The existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and – at least in those cases – meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has the right to be informed whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer. If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.
3) Right to rectification
Every data subject has the right, granted by the European legislator, to obtain from the controller the rectification of inaccurate personal data concerning him or her without undue delay. Taking into account the purposes of the processing, the data subject also has the right to have incomplete personal data completed, including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact an employee of the controller.
4) Right to erasure (right to be forgotten)
Every data subject has the right, granted by the European legislator, to obtain from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies, and where the processing is not necessary:
• The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
• The data subject withdraws consent on which the processing was based according to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, and there is no other legal basis for the processing.
• The data subject objects to the processing pursuant to Article 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
• The personal data have been unlawfully processed.
• The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
• The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.
If one of the aforementioned grounds applies and a data subject wishes to have their personal data stored by Kisseberth CO GmbH erased, they may contact an employee of the data controller at any time. The employee of Kisseberth CO GmbH will ensure that the erasure request is complied with immediately. If Kisseberth CO GmbH has made the personal data public and our company, as the controller, is obligated to erase the personal data pursuant to Article 17(1) GDPR, Kisseberth CO GmbH, taking into account available technology and the cost of implementation, will take reasonable steps, including technical measures, to inform other data controllers processing the published personal data that the data subject has requested the erasure of all links to, or copies or replications of, such personal data from those other data controllers, insofar as processing is not necessary. The employee of Kisseberth CO GmbH will take the necessary steps in each individual case.
5) Right to restriction of processing
Every data subject has the right, granted by the European legislator, to obtain from the controller restriction of processing where one of the following applies:
The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
The data subject has objected to the processing pursuant to Article 21(1) GDPR, and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met and a data subject wishes to restrict the processing of their personal data stored by Kisseberth CO GmbH, they may contact an employee of the controller at any time. The employee of Kisseberth CO GmbH will then arrange for the restriction of processing.
6) Right to data portability
Every data subject has the right, granted by the European legislator, to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit those data to another controller without hindrance from the controller to whom the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) of the GDPR or on a legitimate interest.
The processing is based on a contract pursuant to Article 6(1)(b) GDPR and is carried out using automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, when exercising their right to data portability pursuant to Article 20(1) GDPR, the data subject has the right to have their personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others. To assert their right to data portability, the data subject may contact an employee of Kisseberth CO GmbH at any time.
7) Right to object
Every data subject has the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions. Kisseberth CO GmbH will no longer process the personal data in the event of such an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the purpose of establishing, exercising or defending legal claims. Where Kisseberth CO GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the processing of their personal data by Kisseberth CO GmbH for direct marketing purposes, Kisseberth CO GmbH will no longer process the personal data for these purposes. Furthermore, the data subject has the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them which is carried out by Kisseberth CO GmbH for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest. To exercise the right to object, the data subject may contact any employee of Kisseberth CO GmbH directly. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.
8) Automated individual decision-making, including profiling
Every data subject has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or performing, a contract between the data subject and a data controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent. If the decision (1) is necessary for entering into, or performing, a contract between the data subject and the controller, or (2) is based on the data subject’s explicit consent, Kisseberth CO GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision. If the data subject wishes to exercise rights relating to automated decision-making, he or she may contact an employee of the controller at any time.
9) Right to withdraw consent under data protection law
Every data subject has the right, granted by the European legislator, to withdraw their consent to the processing of their personal data at any time. If a data subject wishes to exercise their right to withdraw consent, they may contact an employee of the data controller at any time.
IX. Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. However, due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
The purposes of data processing are to analyze website usage and compile reports on website activity. Based on this website and internet usage, further related services will then be provided. This processing is based on the legitimate interest of the website operator.
You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case, you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie relating to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: Browser Add-on for deactivating Google Analytics.
In addition to or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. This will install an opt-out cookie on your device. This will prevent data collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.
X. Use of Adobe Analytics
This website uses Adobe Analytics, a web analytics service provided by Adobe Systems Software Ireland Limited (“Adobe”). Adobe Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. When a tracking record is transmitted from a website visitor's browser to the Adobe data center, our server settings ensure that the IP address is anonymized before geolocation, meaning that the last octet of the IP address is replaced with zeros. Before the tracking package is stored, the IP address is replaced with a generic IP address.
On behalf of the operator of this website, Adobe will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Adobe Analytics will not be merged with other Adobe data.
You can prevent the storage of cookies by adjusting your browser settings accordingly. However, please note that in this case, you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Adobe from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: http://www.adobe.com/de/privacy/opt-out.html
XI. Use of Libraries (Web Fonts)
To ensure our content is displayed correctly and attractively across different browsers, we use libraries and font libraries such as Google Web Fonts (https://www.google.com/webfonts/) on this website. To avoid multiple downloads, Google Web Fonts are cached in your browser. If your browser does not support Google Web Fonts or blocks access to them, content will be displayed in a standard font.
Accessing libraries or font libraries automatically establishes a connection to the library provider. While it is theoretically possible that these providers collect data—though currently unclear whether they do and, if so, for what purposes—you can find Google's privacy policy here: https://www.google.com/policies/privacy/
XII. Use of Adobe Typekit
We use Adobe Typekit for the visual design of our website. Typekit is a service provided by Adobe Systems Software Ireland Ltd. that grants us access to a font library. To integrate the fonts we use, your browser must establish a connection to an Adobe server in the USA and download the font required for our website. Adobe thereby receives the information that our website was accessed from your IP address. Further information about Adobe Typekit can be found in Adobe's privacy policy, which you can access here: www.adobe.com/privacy/typekit.html
XIII. Google Maps
We use Google Maps from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) on our website. Google Maps allows us to better visualize locations and thus improve our service. By using Google Maps, data is transferred to Google and stored on Google's servers. Here we would like to explain in more detail what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.
What is Google Maps?
Google Maps is an online map service from Google Inc. With Google Maps, you can search for the exact locations of cities, landmarks, accommodations, or businesses on the internet, either on a computer or via the app. If businesses are listed on Google My Business, additional information about the company is displayed alongside the location. To show directions, map snippets of a location can be embedded into a website using HTML code. Google Maps displays the Earth's surface as a road map or as aerial/satellite imagery. Thanks to Street View images and high-quality satellite imagery, very precise representations are possible.
Why do we use Google Maps on our website?
All our efforts on this page aim to provide you with a useful and meaningful experience on our website. By integrating Google Maps, we can provide you with essential information about our various locations. Thanks to Google Maps, you can see at a glance where our company headquarters are located. The directions always show you the best and fastest way to reach us. You can get directions for routes by car, public transport, on foot, or by bicycle. For us, providing Google Maps is part of our customer service.
What data does Google Maps store?
In order for Google Maps to fully provide its service, the company needs to collect and store data from you. This includes, among other things, the search terms you enter, your IP address, and your latitude and longitude coordinates. If you use the route planner function, the starting address you enter will also be saved. This data storage, however, takes place on Google Maps' websites. We can only inform you about this, but we have no control over it. Because we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide you with individual, personalized advertising.
The following cookie is set in your browser due to the integration of Google Maps:
• Name: NID
• Expiration time: after 6 months
• Purpose: NID is used by Google to personalize ads based on your Google searches. With the help of this cookie, Google "remembers" your most frequently entered search queries or your previous interactions with ads. This ensures you always receive tailored advertisements. The cookie contains a unique ID that Google uses to collect user preferences for advertising purposes.
• Example value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311141511
• Note: We cannot guarantee the completeness of the information provided regarding the stored data. Changes by Google, especially regarding the use of cookies, are always possible. To identify the NID cookie, a separate test page was created that only included Google Maps.
How long and where is the data stored?
Google's servers are located in data centers around the world. However, most servers are located in the United States. Therefore, your data is primarily stored in the USA. You can find detailed information about the locations of Google's data centers here: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data across various storage devices. This makes the data faster to access and better protected against potential manipulation attempts. Each data center also has specific emergency protocols. For example, if there are problems with Google's hardware or a natural disaster affects the servers, the data will most likely remain protected.
Google stores some data for a fixed period. For other data, Google only offers the option to delete it manually. Furthermore, the company anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.
How can I delete my data or prevent data storage?
With the automatic deletion function for location and activity data introduced in 2019, information about your location and web/app activity is stored for either 3 or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time via your Google account. If you want to completely prevent location tracking, you need to pause the "Web & App Activity" section in your Google account. Click on "Data & Personalization" and then on the "Activity controls" option. Here you can turn activities on or off.
You can also disable, delete, or manage individual cookies in your browser. The process varies depending on which browser you use. The following instructions show you how to manage cookies in your browser:
Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want to allow cookies, you can configure your browser to always notify you when a cookie is about to be set. This allows you to decide whether to allow each individual cookie.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about Google's data processing, we recommend that you consult the company's privacy policy at https://policies.google.com/privacy?hl=de.
XIV. Google Ads
This website uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
As part of Google Ads, we use conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google Ads customer receives a different cookie. These cookies cannot be tracked across the websites of different Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can easily disable the Google conversion tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics.
The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; this consent can be revoked at any time.
More information about Google Ads and Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.
You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to block cookies in certain cases or entirely, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.
XV. Legal Basis for Processing
Article 6(1)(a) GDPR serves as the legal basis for our company's processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Article 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance details, or other vital information had to be shared with a doctor, hospital, or other third party. In that case, the processing would be based on Article 6(1)(d) GDPR. Finally, processing operations could be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, if the processing is necessary for the purposes of the legitimate interests pursued by our company or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. The legislator took the view that a legitimate interest could be assumed where the data subject is a client of the controller (Recital 47, second sentence, GDPR).
XVI. Legitimate interests pursued by the controller or a third party in the processing
If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of all our employees and shareholders.
XVII. Duration for which the personal data will be stored
The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data is routinely deleted, provided it is no longer required for the performance of a contract or for taking steps prior to entering into a contract.
XVIII. Legal or contractual requirements for providing the personal data; necessity for entering into a contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data
We would like to inform you that the provision of personal data is sometimes required by law (e.g., tax regulations) or may also arise from contractual provisions (e.g., information about the contracting party). In some cases, it may be necessary for a data subject to provide us with personal data that we subsequently need to process in order to conclude a contract. For example, the data subject is obligated to provide us with personal data if our company enters into a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract, or necessary for entering into a contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.
XIX. Changes to the Privacy Policy
We reserve the right to amend this Privacy Policy to ensure it always complies with current legal requirements or to reflect changes to our services, such as the introduction of new services. The new Privacy Policy will then apply to your next visit.
XX. Automated Decision-Making
As a responsible company, we do not use automated decision-making or profiling.